When you are in the process of deciding which promotional products or items will work best for your business, there are many aspects that would come to play. In this article, we will be taking a closer look at some ways that can help you in deciding which promotional items are perfect for your company or business.
Tip number 1. Identify your goals – depending on the goals you want for your business, it is going to set the direction of how you should look at the promotional giveaways. Are you in favor of reaching highest number of people in a short period of time or you’re focused in a selected group only?
To give you an example, rather than buying high ticket items, it is preferable to buy cost efficient universal products in targeting the greatest number of prospects. However if it’s a selected group, it will be wiser for you to invest in higher price items but offer excellent value similar to electronics.
Tip number 2. Make it relevant to your customer and audience – this seems to be a no-brainer but it’s shocking to know how business owners to lose sight when it comes to promotional giveaways and items to be used for their business. If for example that you are running a cleaning business, it makes sense to use items that are related to cleaning as giveaway. By doing so, people are going to remember your name instantly and at the same time, automatically associate it with the service and name.
If you have an accounting business, you may go for giving away calculators, notepads or other items that are related to the field.
Tip number 3. Select promotional items that are in season – during winter, it will seem unwise to use sunglasses as your giveaway. Upon winter, we mostly want something to drink that is warm; here a tumbler will make a sensible choice. Other awesome promotional items for winter can be beanies, mugs, blankets and so on. For summertime, coolers, beach items, sunglasses can make a wonderful giveaway.
Tip number 4. See to it that you give high quality items – people are associating the quality of items with the performance of your business. Now, if the items are cheap and have low quality, you can expect for the people who will receive it to think that your business is of low class. If for example that your giveaway items are of great caliber, then of course, people will associate your business as being high quality.
If you wish your business to succeed in whatever field you’re in, it will be great to be mindful of these promotional items.